Today: Closed
Nov 20, 2025
Photo of a Black 2025 Kia Soul hatchback SUV in Fayetteville, AR

If you’re searching for a vehicle that blends personality and reliability with an affordable price tag, the 2025 Kia Soul deserves a spot at the top of your list. Cars.com just announced its roundup of the Best New Cars for $30,000 or Less, and the Soul made the cut, once again proving why it’s one of the smartest buys for Northwest Arkansas drivers.

The Soul has always been a favorite among locals who want something efficient, flexible, and fun without stepping into big-SUV pricing. This latest recognition just confirms what our customers at Crain Kia of Fayetteville already know.

What Makes the 2025 Kia Soul a Top Pick

Cars.com highlighted the Soul for offering something that’s becoming increasingly rare: true value without compromise. Here are a few of the reasons it stood out:

  • A surprisingly spacious cabin with a tall seating position and flexible hatchback storage
  • Pricing that typically falls between $21,625–$25,868, keeping it comfortably under the $30k mark
  • Strong long-term reliability, making ownership cost-friendly
  • Loads of standard safety tech, even on entry trims
  • Excellent maneuverability and fuel efficiency for daily driving
  • A memorable, standout design that doesn’t blend into traffic

For many Fayetteville drivers, the Soul is the perfect bridge between a compact car and an SUV, offering the utility you want with the price tag you need. 

A Smart Alternative to Today’s Rising SUV Prices

If you’ve been comparing small SUVs around Fayetteville, you’ve probably noticed one thing: prices are climbing. That’s where the Soul brings a refreshing twist.

Even though it’s not a traditional SUV, it still delivers several SUV-like advantages:

  • The upright visibility drivers love
  • An easy-to-use cargo area with great vertical space
  • A practical, roomy cabin that’s ready to handle anything
  • A higher “command-style” seating position compared to most compact cars

For buyers wanting SUV functionality without paying SUV money, the Soul hits a rare sweet spot.

Why This Recognition Matters for NWA Drivers

When a respected source like Cars.com names the Soul one of the Best New Cars Under $30k, it gives buyers an extra layer of confidence. Fayetteville drivers can feel good knowing they’re choosing a vehicle that delivers on:

  • Real-world usefulness, not just specs
  • Modern technology without upgrade overload
  • Comfort and versatility in everyday driving
  • Long-term reliability and low ownership costs

And among cheap new cars (in the good way!), the Soul stands out by offering features and refinement you wouldn’t expect at this price.

⭐ Key Features NWA Appreciates

  1. Available 10.25-Inch Touchscreen
    It’s easy to navigate and one of the largest displays in its class.
  2. Wireless Apple CarPlay® & Android Auto™
    Simple, seamless smartphone integration on most trims.
  3. Kia Drive Wise Safety Suite
    Includes Forward Collision-Avoidance Assist, Lane Keeping Assist, Driver Attention Warning, plus available Blind-Spot Collision Warning.
  4. Versatile Interior Layout
    The Soul makes the most of its footprint with excellent headroom, easy entry/exit, and a cargo area that adapts to everyday life.
  5. Great Fuel Economy
    Efficient without being slow, making it perfect for commuters, students, and families.
  6. Iconic Exterior Style
    Fun, memorable, and unlike anything else on the road.

Experience the 2025 Kia Soul at Crain Kia of Fayetteville

If you’re shopping for an affordable vehicle that doesn’t feel bare-bones, the 2025 Kia Soul is absolutely worth a test drive. Whether you’re comparing compact SUVs, looking for a first car, or simply want something budget-friendly and packed with personality and tech, the Soul delivers fantastic value.

Visit Crain Kia of Fayetteville to explore trims, features, and current offers, and see for yourself why the 2025 Soul earned a spot on Cars.com’s Best New Cars Under $30k list.